Privacy Policy
Prostho Endo Dental Group is committed to protecting your privacy. This Privacy Policy (“Privacy Policy”) describes how we collect, process, and retain your Personal Information when you use https://prosthocosmeticdentistry.com and any related websites or services linked from our site (collectively, the “Site(s)/Services”), however accessed and/or used, whether via personal computer, mobile devices, tablets, or other electronic means, whether online or offline, including from residents of Maryland and Virginia.
This Privacy Policy is separate from our Notice of Privacy Practices, which outlines how we handle Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA). By using our Site(s) and/or Services, you agree to this Privacy Policy.
If you experience any difficulties accessing the information in this Privacy Policy, please contact us at hello@prostho-dent.com.
Table of Contents
1. Collection and Use of Personal Information
We collect two types of information: Personal Information and Other Information.
Personal Information is any information that:
- identifies or can be used to identify you;
- relates to, describes, is capable of being associated with, or could reasonably be linked (directly or indirectly) with you;
- can be used to authenticate you or provide access to an account through this Site; or
- relates to you and might be considered sensitive.
Personal Information includes Protected Health Information (as defined by HIPAA) and Sensitive Personal Information (as defined by applicable state laws).
The following summarizes the categories of Personal Information we collect, the purposes for which we collect and use it, and how long we retain each category.
Categories of Personal Information We Collect
| Category | Our Business or Commercial Purposes for Collection and Use |
|---|---|
| Personal Identifiers Such as your name, address, telephone number, email address, and government-issued ID numbers (which are considered Sensitive Personal Information). | We do not sell or share your Personal Identifiers. We use this information to:Schedule and confirm appointments;Verify your identity;Personalize your experience;Respond to your inquiries and provide customer service;Fulfill requests made under this Privacy Policy. |
| Demographic Information Such as gender and age. | We do not sell or share your Demographic Information. We use it to provide direct communications and personalize your experience with us. |
| Financial Information Such as payment method details used to complete transactions for our services. | We do not sell or share your Financial Information. We use it only to complete payment or credit for dental services. |
| Device, Internet & Network Activity Information Including IP address, cookie IDs, device ID, browser type, pages visited, time on site, links clicked, and referring websites. | We may share Device, Internet, and Network Activity Information with third parties for targeted advertising on and off the Site. We also use this information to:Personalize your experience;Determine your general geographic region;Analyze usage patterns to improve our website;Track responses to emails and advertisements. |
| General Location Information Such as zip code or city. | We may share your general location information with third parties for targeted advertising. We use it to help you find our nearby office locations and personalize your experience. |
| Medical and Health Information Including insurance information, dental and overall health history, reason for visit, allergies, medications, and specific medical diagnoses — all of which are Sensitive Personal Information. | We do not sell or share your Medical or Health Information. We use it to:Ensure patient safety;Provide dental services and treatment;Process insurance claims;Communicate with you about your care;Detect and prevent insurance fraud or illegal activity. |
| Inferences Profiles created from the above categories reflecting preferences, characteristics, or behavior. | We do not sell or share inferences or profiles. We use them only to personalize marketing communications to you. |
Additional Uses
We may use any Personal Information listed above as we believe necessary to:
- Enforce our rights or agreements if a policy violation has occurred;
- Identify, contact, or bring legal action regarding the rights and property of Prostho Endo Dental Group or our affiliates;
- Protect against unauthorized access to our systems or inappropriate use of our services;
- Comply with laws, regulations, court orders, or subpoenas;
- Protect your safety or the safety of others;
- Perform internal audits;
- Contact you about Site or policy updates;
- Conduct research and analytics, including identifying usage trends; and
- Assist in fraud prevention or investigation.
De-Identified or Aggregate Information
We may collect, use, and share information that does not identify you (including aggregated or de-identified data) except as prohibited by applicable law. We will maintain and use de-identified information in de-identified form and will not attempt to re-identify it.
Data Retention
We retain your Personal Information for as long as needed to carry out the purposes described in this Privacy Policy, or as otherwise required by law — including for legal compliance, dispute resolution, contract enforcement, backup, archival, and other internal operations. Where we have no continuing purpose to process your Personal Information, we will delete it or remove identifying details. If immediate deletion is not possible (for example, because data is stored in backup archives), we will securely store and isolate it from further processing until deletion is possible.
We do not sell your personal information.
2. Sources of Your Personal Information
We collect and obtain your Personal Information from the following sources:
You Directly. We collect information when you provide it to us directly — offline or online — through web forms, scheduling tools, contact forms, phone calls, text communications, or other direct communication.
Service Providers and Contractors. We work with third-party vendors (such as scheduling platforms, hosting providers, analytics tools, and marketing services) who collect information on our behalf. These service providers may only collect and use your Personal Information as directed by us and as permitted by law.
Cookies and Similar Technologies. We use online tracking technologies such as cookies, web beacons, and embedded scripts to help us remember devices associated with users of the Site, analyze which parts of our Site users visit, measure time spent on pages, and understand general geographic location. All of these help us remember and respond to what you do on our Site. See Section 5 for more detail.
Other Entities. We may collect information from government sources or other third parties to assist with fraud monitoring, prevention, and compliance with applicable laws and regulations.
3. Disclosure of Personal Information
We may share Personal Information with the following categories of entities for business purposes:
Service Providers and Contractors. We share all categories of Personal Information listed above with our vendors and contractors, including those providing advertising, website hosting, analytics, payment processing, data security, debugging, customer support, and other operational services. These service providers and contractors use your Personal Information only at our direction and on our behalf.
Third Parties for Advertising. We may share Device, Internet and Network Activity Information, Online Identifiers, and General Location Information with advertising and marketing partners to serve you interest-based advertisements on the Site and on other services.
Government Authorities and Legal Actions. We may disclose any category of Personal Information listed above in response to subpoenas, court orders, or other legal processes; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. We may also share information when necessary to prevent or investigate illegal activity, or to protect the rights, property, or safety of Prostho Endo Dental Group, our website, our patients, or others.
Business Transfers. In connection with a sale, merger, acquisition, or reorganization of all or substantially all of our business or assets, we may disclose or transfer all categories of Personal Information to an acquirer or successor entity.
Corporate Affiliates. We may share all categories of Personal Information with our subsidiaries, affiliates, or related entities, including where they act as our service providers.
At Your Request or With Your Consent. We will share your Personal Information if you direct us to or if we have obtained your consent.
PHI is only disclosed as outlined in our HIPAA Notice of Privacy Practices.
4. Your Choices Regarding Your Personal Information
A. Your U.S. State Privacy Rights (Virginia VCDPA & Maryland)
Depending on your state of residence, you may have rights with respect to Personal Information we hold about you. For Virginia residents, these rights are provided under the Virginia Consumer Data Protection Act (VCDPA). Maryland residents may also have rights under applicable Maryland privacy laws. To the extent provided by applicable law, you may have the right to:
- Access and Disclosure. You may request, up to two times every 12 months, that we disclose the categories and specific pieces of Personal Information we have collected about you, the sources from which it was collected, the business or commercial purposes for collecting it, the categories of third parties with whom we shared it, and a portable copy of your Personal Information.
- Correction. You may ask us to correct inaccurate Personal Information we hold about you. We may request documentation to validate the correction. If we determine the information is inaccurate, we will correct, delete, or identify the source of the information within 45 days. You may submit a written statement (up to 250 words) concerning alleged inaccuracies in health-related information, which will be made part of your record.
- Deletion. You may request deletion of Personal Information you have provided to us, subject to certain exceptions allowed under applicable law (e.g., legal compliance, dispute resolution, contract enforcement).
- Opt Out of Targeted Advertising. You may request that we stop using your Personal Information for targeted advertising, including use of cookies and trackers. To opt out, email hello@prostho-dent.com with your specific request, or use the opt-out preference signal / Global Privacy Control (GPC) in your browser.
- Limit Use of Sensitive Personal Information. You may request that we limit our use of your Sensitive Personal Information (such as health information or government-issued ID numbers) to what is necessary to perform the services you have requested.
- No Discrimination. We will not discriminate against you for exercising any of these rights. We may deny certain requests, in whole or in part, based on our legal rights and obligations.
These rights do not apply to Protected Health Information (PHI) governed by HIPAA. Please refer to our Notice of Privacy Practices for rights regarding your PHI.
How to Submit a Request
You may exercise the above rights by contacting us:
- Email: hello@prostho-dent.com
- Phone: (301) 377-8306
We may ask for identity verification prior to fulfilling your request. We will confirm receipt of your request within 14 business days and respond within 45 days. We may extend this period by an additional 45 days when reasonably necessary, with notice provided within the first 45-day period.
Authorized Agents
You may designate an authorized agent – a natural person or business entity that you have authorized to act on your behalf – to submit privacy requests for you. To designate an authorized agent, please contact us at hello@prostho-dent.com. We may require a written power of attorney or signed permission confirming the agent's authority, as well as direct verification of your identity. Once verified, your authorized agent may act on your behalf.
Appeals
You may have the right to appeal a decision we make concerning your privacy request. To submit an appeal, contact us at hello@prostho-dent.com with the subject line “Privacy Request Appeal” and include the details of the original request and the basis for your appeal.
B. Email and SMS Communications
When you provide us with your email address or phone number as part of the registration or appointment-setting process, we may add you to a list to receive informational and promotional communications. Prostho Endo Dental Group may use third-party vendors to help manage these communications. While we supply vendors with your contact details, your information is never used for any purpose other than to communicate with you on our behalf.
Email: You can opt out of receiving marketing emails at any time by clicking the “unsubscribe” link in the email footer. Note that your opt-out applies only to the email address used.
SMS Text Messages: You can opt out of receiving SMS text messages at any time by replying STOP (or such keyword as directed within the message).
Email and SMS text messages are not fully secure communications. By providing your email address and/or mobile number, you consent to receiving communications that may contain Protected Health Information (PHI) in those communications. We never sell your email address, mobile number, or text messaging opt-in data or consent to third parties.
We may continue to contact you to the extent necessary for the purposes of any products or services you have requested and our ongoing business relationship.
C. Opt-Out Preference Signals & Global Privacy Control
You have the right to submit a request to opt out of the sale and sharing of Personal Information through an opt-out preference signal or Global Privacy Control (GPC). If you use such a signal, we will apply the opt-out to the device or browser sending the signal, as well as any consumer profile associated with that browser or device. You can enable a GPC signal by downloading a supported browser or extension.
5. Cookies and Tracking Technologies
Our website uses cookies, web beacons, pixels, and similar tracking tools to improve functionality, understand user behavior, analyze site performance, and enhance security. We may use these tools to remember your device, track how you interact with our Site, and personalize your experience.
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our Site.
To opt out of specific tracking tools:
- Google Analytics: Use the Google Analytics Opt-out Browser Add-on.
- Interest-Based Advertising (Website): Visit aboutads.info/choices (DAA participants).
- Network Advertising Initiative: Visit networkadvertising.org/choices.
- Mobile Devices: Go to your device settings and turn off tracking for advertising purposes.
Please note that opt-outs are device- and browser-specific – you should update your preferences on each device and browser you use. We are not responsible for the effectiveness of third-party opt-out options.
6. Security of Personal Information
We use commercially reasonable technical, physical, and administrative safeguards to help protect your Personal Information, including:
- Secure servers and encryption;
- Limited access to sensitive data on a need-to-know basis; and
- Ongoing staff training on data privacy and security practices.
However, no data transmission over the Internet, wireless transmission, or electronic storage can be guaranteed to be 100% secure. We cannot ensure or warrant the security of any information you transmit to us, and you use our Site and provide information at your own risk.
7. Other Important Information
A. Updates to This Privacy Policy
This Privacy Policy is subject to change and may be updated from time to time to reflect our current practices. When we post changes, we will update the “Last Updated” date at the top of this page. If we make material changes, we will notify you by posting a notice on our Site. We encourage you to review this policy periodically.
B. Links to Other Websites
Our Site may contain links to third-party websites or services. We are not responsible for the privacy, security, or practices of any third parties, including any site to which our Site links. The inclusion of a link does not imply our endorsement of the linked site. We are also not responsible for the information collection, usage, disclosure, or security practices of organizations such as Google, Facebook, or any other third-party provider whose tools or platforms you may interact with in connection with our Site.
C. Jurisdiction – United States Only
This Site is controlled and operated by Prostho Endo Dental Group from the United States and is intended for use by residents of the United States only.
8. Minor Children
This website is not directed to children under the age of 18. We do not knowingly collect or solicit Personal Information from minors under 18 years of age, and we request that such individuals do not provide Personal Information through our website. Parents and legal guardians are welcome to provide information on behalf of their minor children. If you believe we have inadvertently collected information from a child under 18, please contact us immediately at hello@prostho-dent.com so we can take steps to remove it.
9. Contact Us
If you have any questions about this Privacy Policy, your Personal Information, or how to exercise your privacy rights, please contact us:
Prostho Endo Dental Group / Prostho Cosmetic Dentistry
5904 Hubbard Drive, North Bethesda, MD 20852
311 Maple Ave W, Suite J, Vienna, VA 22180
Phone: (301) 377-8306 (MD) | (571) 669-4088 (VA)
Email: hello@prostho-dent.com
Website: https://prosthocosmeticdentistry.com
Last Updated: May 27, 2026